Unable, apparently, to actually take a photo of themselves, they enlist the help of the youngster seen in the mirror in the background.
With kids in tow, sometimes crying in the bath, sometimes in a stroller, and sometimes just sitting there, moms have pulled out that phone and struck a pose, to quite an interesting result.
Others, however, would call it body positivity, normalizing the, well, normal, and sending a beacon of hope to fellow women across the world.